Something Blue Showcase: Photo By Carli

Meet Carli

Carli is a Michigan-based portrait and wedding photographer whose work focuses on documenting meaningful moments with intention and heart. From senior sessions to weddings and couples portraits, her photography blends a true-to-color look with a dreamy, authentic style that highlights the real emotions behind each milestone.

Her approach is about more than just taking photos. Carli believes in creating an experience where her clients feel comfortable, confident, and celebrated in front of the camera. As she describes it, photography is about turning life’s moments into “sweet memories” that can be held onto for years to come.

With a background in graphic design and a growing photography business, Carli brings a thoughtful creative perspective to both her imagery and the way she presents her brand online.

The Template Transformation

Carli completely transformed the template to align seamlessly with her brand and photography style.

She began by updating the color palette, replacing the original tones with warm neutrals and soft hues that reflect the dreamy, romantic feel of her work. This instantly gave the website a look that feels cohesive with the imagery throughout her portfolio.

Carli also swapped the fonts to better match her brand aesthetic, creating a softer and more personal feel while still maintaining the clean, editorial structure of the template.

Paired with thoughtful image selections and intentional copy, the final result feels entirely custom. From the welcoming homepage to the heartfelt about page and clearly structured services section, every page now reflects Carli’s personality and the experience she creates for her clients.

It’s a great example of how a template can act as a strong foundation while still allowing photographers to fully tailor the design to their own brand.

Check out the live website for Photo By Carli here.