Hey! I'm Chanel


I’m the founder, designer, and wearer of all the hats (figuratively and literally) behind Vanilla & Oak Design Studio. 

My job is to help passion-driven solopreneurs say goodbye to the DIY and connect with their dream clients through authentic branding and down-to-earth design.

In other words, together, we’ll be the dream team that makes your dream brand a reality.



I wasn’t always a brand design connoisseur…

Don’t get me wrong, I’ve always loved arT 

Growing up, I was always the kid that spent each summer at art camp instead of joining a sports team. Side note, how fun was paper mache?  

But, somewhere along the way, a creative career and “real job” just didn’t seem like the types of things that could co-exist. 

My parents always told me I needed to find a secure job, work my way up for the rest of my life, and aspire to become a manager. *cringe* 

So, I left my hometown and ran to the mountains of Whistler, BC. 

I worked my way up the hospitality industry ladder & landed a job as a luxury concierge for the rich and famous.

Fast forward a few years: I started to get this nagging gut feeling (you might know the one)… 

A feeling that I was heading down a path I did not want to be on for the rest of my life. 

Ok, let’s get really honest… I was miserable. 

I mean, I don’t know about you, but I didn’t love being yelled at by guests day after day only to come home (in tears) feeling defeated, broken down, and worthless. 

I needed out.

And I knew being tied to a desk job just wasn’t a part of my vision. 

So. I decided the only thing that was going to get me closer to my “why” (and get me the heck out of hospitality) was to go searching for it. 

Why am I telling you all this?

Because it’s never too late or too early to make the most of your life, friend.

After some serious soul searching and with a strong desire to live creatively…

I invested all of my time, money and energy into learning all things branding, design, and running an online business. 

There were late nights and lost weekends, but the outcome? I did the damn thing. 

I started my own business. Vanilla & Oak Design Studio was born. 

Today, you can still find me in Whistler, but on my own terms.

Every day I get to flex my creative muscles and work with badass business owners who are also ready to put in the hard work to carve out their own path in life. 

I can wholeheartedly say that I have found my passion, my calling, and my people.


What do you get when you blend luxury concierge experience & a passion for design?

A high-end, personally tailored, down-to-earth design experience for each and every client


I’m here to deliver on my promises and solve your branding problems. 



Whether you have a question, need to work through something, or just want to say hey, I’m always just a voice note away. 



Our design partnership doesn’t end when your branding files are handed over. I’m here to be your brand design partner-in-crime from here on out! 

You’ve got your very own creative director

That is what’s at the core of all that I do.