You deserve a website that gets you hired. Not one that gives you a headache
Let’s skip the part where you spend 14 hours trying to “make it your own”
Hi, I’m Chanel — the creative behind Vanilla + Oak and your personal escape route from janky templates and just-for-now websites.
I build Showit templates for photographers who are ready to stop duct-taping their brand together and actually show up online. Templates that feel modern, elevated, and easy to make your own — without needing a design degree, a 12-tab tutorial binge, or a second glass of wine just to get through it.
SHOP YOUR NEW WEBSITE
...and still end up with a site that feels... off
This is not your average “plug-and-play.”
Because “good enough” doesn’t get you booked
Templates are supposed to make your life easier — but most end up doing the opposite. The internet’s full of one-size-fits-all designs that look fine in theory, until you actually try to use them. You spend hours rearranging blocks, deleting sections you don’t need, Frankensteining something that almost works… and suddenly, you’re knee-deep in the endless tweak trap, wondering if a custom site would've been simpler after all.
I’ve seen too many creatives wrestle with templates that were meant to save time — and ended up costing more of it. So I started building what I couldn’t find: templates that actually work for your business, not just look pretty in a mockup.
You’re not here to become a web designer. You’re here to get booked and grow your business. My templates are here to help you do exactly that — faster, smarter, and without the second-guessing.
SELF DEFINED SUCCESS / ACCESSIBILITY / TRANSPARENCY / CREATIVE CONTROL / FREEDOM
VANILLA + OAK VALUES
And now for a bit about me (since we’re here)
I’ve never been someone who waits for permission to figure things out — which is probably why I ended up here. I didn’t go to design school. I didn’t take the “safe” path. I started Vanilla + Oak with a brain full of ideas and a healthy dose of I’ll figure it out as I go.
Before this, I worked in luxury hospitality delivering five-star experiences for people who expected nothing less than everything. It taught me how to make people feel seen, supported, and excited to say yes — which, if we’re being honest, is exactly what your website should do, too.
Every step of building this business has been a mix of intuition, trial-and-error, and paying attention to what actually works, and tossing what doesn’t. And every template I create reflects that. Built to help you grow without losing your mind (or your weekend).
Self-taught designer / PhD in TikTok lore / Kraft Dinner snob / still listening to her high school playlists / says YOLO unironically
TLDR — I make website templates that look custom, feel personal, and are actually fun to use.
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Casablanca
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Something Blue
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Atticus
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How to Launch a Showit Website Start to Finish
Looking to launch your dream website, but feeling overwhelmed with where to start? From purchasing your domain to publishing your site, this checklist will guide you through each step so you can launch your website with ease.
