Estela Potenciano

BRAND DESIGN

Estela Potenciano is a hair artist based in Whistler, BC known for her expertise with blondes and balayage. Over the past decade, Estela has become passionate not only about hair, but sustainable beauty and products. Our main goal together was to create a modern and high-end brand that not only reflects Estela's professionalism, but is down to earth and embraces a sense of her love for nature and the outdoors.